ASA IZAKAYA
We’re bringing something new to Chelsea — a Japanese dining experience that’s personal, refined and created with genuine hospitality at heart.
Opening 16th October 2025
IZAKAYA SPIRIT, CHELSEA POISE
Tucked away inside Arthur’s Market on King’s Road, ASA brings a modern take on Japanese izakaya dining to Chelsea. Headed by Chef Shaulan Steenson, the menu celebrates craft, precision and balance — with fish sourced each morning and rice prepared to exacting tradition.
Guests can choose between a Chef’s Lunch Selection, À la Carte or the Chef’s Omakase Selection, offering a guided experience through the season’s and fishmonger’s best ingredients.
Lunchtime at ASA centres around the counter — a calm, open space for freshly prepared dishes. As the evening arrives, the mood becomes livelier; tables are set, the counter stays close to the action, and sake is poured to match the pace of the night.
Reservations
Sake & Cocktails
Each sake on our list has been chosen for its story — from the delicate balance of Koshino Kanbai to the modern expression of IWA and the effervescence of Masumi Origarami Sparkling Sake. We’ve tasted every one, working with both exclusive producers and celebrated names to curate a list that pairs seamlessly with our menu.
A short, refined cocktail selection mirrors that same precision — thoughtful, balanced and quietly expressive.
From Our Fishmonger to Your Plate
Every morning, our seafood arrives directly from trusted fishermen and suppliers — prepared by our in-house fishmonger within Arthur’s Market, just behind ASA’s counter. From Icelandic sea urchins to Spanish tuna and British catches, each ingredient is selected for its quality and freshness, then finished by Chef Shaulan Steenson and his team that same day.
Table Dining at ASA
When the day slows and the market closes, ASA takes on a new atmosphere. Shelves are covered, lights soften, and the space is reimagined as tables are brought out for the evening service. What begins as a market corner becomes a calm, elegant dining room — home to Chef Shaulan Steenson’s thoughtful expression of Japanese cuisine.
We Look Forward to Welcoming You
A new destination for Japanese dining on King’s Road — thoughtful, modern and made for the community around us. We’re excited to open our doors and welcome you to ASA.
Reservations
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CONTACTS
Address
279 King’s Rd,
London, SW3 5EW
Kitchen Hours
Monday to Saturday
• Lunch Menu: 12pm – 5pm
(last sitting 4pm)
• A La Carte & Omakase: 12pm – 10pm
(last sitting 8pm)
Sunday
• A La Carte & Omakase: 12pm – 9pm